ECONOMY GOALS

 

EG-1 Maintain a viable, diverse economy for Highland County Citizenís.

 

 

ECONOMY OBJECTIVES

 

EO-1 Diversify the employment base

 

EO-2 Support and expand the existing businesses and industries now operating in Highland.

 

EO-3 Ensure that new business and industrial development occurs in suitable locations while considering

††††††††† the Countyís environmental, scenic and rural character.

 

EO-4 Strengthen agricultural infrastructure to maintain it as an important economic sector. Establish best

††††††††† strategies for farmland management.

 

EO-5 Assist local businesses in promoting their products at the local, state and national level.

 

EO-6 Identify and attract businesses that offer wages and benefits adequate to support working families

†† ††††††with children.

 

EO-7 Maintain the Countyís high quality of life, which serves to attract new employers and employees.

 

EO-8 Develop a strong telecommunications infrastructure.

 

EO-9 Encourage value added enterprises.

 

EO-10 Investigate ways of obtaining affordable, comprehensive health insurance for as many local

†††††††††† residents as possible.

 

EO-11 Recognize tourism as a diverse and viable economic development opportunity with emphasis on

†††††††††† regional heritage, eco-tourism, agri-tourism and outdoor recreation.

 

EO-12 Develop an Economic Development Strategic Plan that encourages job opportunities.

 

 

 

THE FOLLOWING ARE PROPOSED METHODS OF ASSISTING THE COUNTY IN ACHIEVING ITS ECONOMY GOALS AND OBJECTIVES

 

ECONOMY STRATEGIES

TARGET DATE

RESPONSIBILITY

 

ES-1 Encourage and strengthen

†††††††† partnerships between businesses

†††††††† and the public schools to improve

†††††††† the preparation of graduates for the

†††††††† workforce.

 

 

 

 

Continuous

 

 


School Board, REACH

 

ES-2 Request the Economic

†††††††† Development Authority to attract

†††††††† businesses that provide high-skilled

†††††††† jobs.

††††††

 

 

Continuous

 

 

Economic Development Authority

 

ES-3 Continue to monitor the potential

†††††††† for a County Enterprise Zone.

 

 

Continuous

 

Economic Development Authority,

Board of Supervisors

 

ES-4 Continue to strengthen the

†††††††† Countyís relationships with the

†††††††† Virginia Economic Development

††††† †††Partnership, Economic

†††††††† Development Administration,

†††††††† Appalachian Regional Commission

†††††††† and Virginia Department of

†††††††† Business Assistance.

 

 

 

 

 

Continuous

 

 

 

Economic Development Authority, The Highland Center, Chamber of Commerce, Board of Supervisors

 

ES-5 Request the Economic

†††††††† Development Authority to develop

†††††††† a business Call Plan to enhance

†††††††† relationships between the County

†††††††† and local business.

 

 

 

 

Continuous

 

 

 

Economic Development Authority

 

ES-6 Encourage continued support of

†††††††† commitment to the Virginia†††††††

†††††††† Western Highlands Travel Council

†††††††† to promote local and regional

†††††††† tourism.

 

 

 

Continuous

 

 

Chamber of Commerce,

Board of Supervisors

 

ES-7 Request the Chamber of Commerce

†††††††† and Highland Historical Society to

†††††††† continue to market the Staunton to

†††††††† Parkersburg Pike and McDowell

†††††††† Battlefield as valuable historic,

†††††††† cultural and economic assets for the

†††††††† County.

 

 

 

 

 

Continuous

 

 

 

 

Chamber of Commerce,

Highland Historical Society

 

ES-8 Create initiatives for bringing mid

†††††††† week Tourism to Highland

 

 

2012

 

Chamber of Commerce,

The Highland Center

 

ES-9 Request the Economic

†††††††† Development Authority, The

†††††††† Highland Center and the Chamber

†††††††† of Commerce to encourage

†††††††† businesses to occupy existing

†††††††† vacant buildings, rather than

†††††††† constructing new ones, subject to

†††††††† zoning regulations.

 

 

 

 

 

Continuous

 

 

 

Economic Development Authority,

The Highland Center,

Chamber of Commerce

 

ES-10 Explore tax structures that

†††††††††† minimize the burden on

†††††††††† agricultural operations.

 

 

 

Continuous

 

Board of Supervisors,

Virginia Cooperative Extension

 

ES-11 Support Allegheny Highlands, LLC

†††††††††† efforts to establish an Agricultural

†††††††††† Center.

 

 

 

Continuous

 

 

Allegheny Highlands Agricultural Center, LLC

 

ES-12 Request the Virginia Cooperative

†††††††††† Extension and Mountain Soil and

†††††††††† Water Conservation District to

†††††††††† continue to provide strong support

†††††††††† for farm management planning

†††††††††† and best management practices

†††††††††for local farms.

 

 

 

 

Continuous

 

 

 

Virginia Cooperative Extension,

Mountain Soil and Water Conservation District

 

ES-13 Continue to support efforts for

†††††††††† reducing coyote attacks upon

†††††††††† livestock.

 

 

 

Continuous

 

Board of Supervisors,

US Department of Agriculture

 

ES-14 Request the timber industry to

†††††††††† explore adding more local value to

†† ††††††††its products.

 

 

 

2012

 

 

Economic Development Authority

 

ES-15 Continue training opportunities for

†††††††††† businesses.

 

 

Continuous

 

The Highland Center

 

ES-16 Explore the creation of a Highland

†††††††††† website where local businesses

†††††††††† and craftsman can market their

†††††††††† products globally.

 

 

 

2012

 

 

Chamber of Commerce,

The Highland Center

 

ES-17 Identify and support the providing

†††††††††† of the latest technology to local

†††††††††† businesses at all levels.

 

 

 

Continuous

 

Economic Development Authority,

The Highland Center

 

ES-18 Continue to identify and promote

†††††††††† new destinations and activities

†††††††††† that will support tourism growth

†††††††††† in Highland.

 

 

 

Continuous

 

 

Chamber of Commerce

 

ES-19 Monitor health care legislative

†††††††††† initiatives and have businesses

†††††††††† contact legislators to communicate

†††††††††† the importance of being able to

†††††††††† provide health insurance to their††††††††††

†††††††††† employees.

 

 

 

 

Continuous

 

 

 

Chamber of Commerce,

Economic Development Authority

 

ES-20 Conduct feasibility study for a

†††††††††† certified child care center.

 

 

2013

 

Economic Development Authority

 

ES-21 Develop a tourism-marketing plan

†††††††††† that will support local tourist-

†††††††††† related services and businesses

†††††††††† while encouraging increased

†††††††††† traffic to the County.

 

 

 

2014

 

 

Chamber of Commerce

 

 

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