Highland Tourism Council


The Highland Tourism Council works closely with the Highland County Chamber of Commerce on the goals and objectives set out in the Tourism Strategic Plan that was adopted by the Board of Supervisors in 2014. They advise on all marketing initiatives and funds allocated through the Transient Occupancy Tax from Highland County and Town of Monterey lodging facilities.

The five-member Council is a subcommittee of the Economic Development Authority of Highland County.It is made up of five volunteers who represent various tourism interests in the county and consists of a member of the EDA or their designee, a member of the Chamber of Commerce Board, a representative of the lodging businesses, and two members at large who represent tourism interests of the county.

The mission of the Council, as outlined in the Tourism Strategic Plan, is to stimulate targeted tourism initiatives that will promote economic development and population growth in Highland County while protecting and enriching the quality of life for its residents.

The Highland Tourism Council typically meets on the second Monday of each month at The Highland Center at 7:00 pm - during COVID-19, the Council is meeting via Zoom until further notice. Please email or call 540-468-2550 for the meeting information. Any member of the public who is interested in finding out more about the Council is welcome and encouraged to attend these monthly meetings.

Staff Contacts

Name Title
Chris Swecker Executive Director

2021 Council Members

Name Title
Marty Leech Chair (Chamber of Commerce Board Member)
Patti Reum Secretary (Lodging Representative)
Betty Mitchell Treasurer (Lodging Representative)
Christoph Herby Tourism Council Member
Bryan Obaugh EDA Member Representative
Lori Botkin